Chicago, February 1 — Today, the Chicago PrEP Working Group (CPWG) launched PrEP4Love, a citywide, sex-positive media campaign designed to increase awareness of PrEP (pre-exposure prophylaxis), a daily HIV prevention pill for HIV-negative people. Honest and visceral photography with a simple tagline — “One pill. Once a day. Protect against HIV.” — is displayed in ads throughout Chicago on CTA trains and buses, as well as in an interactive, heated bus shelter at State and Lake that will be going up soon. The campaign also includes a large online advertising component anchored by the prep4love.com website — where you can see the campaign imagery.